On the state of Australia’s web hosting

Australians naturally want to support Australian web hosting businesses. Unfortunately, if we face facts – Australian web hosting is slow, customer service is dreadful, technical support is almost non-existent and this affects your business in several ways.

How do we know? Dinosaurus has been there. We’ve seen it for the past 20 years. We’ve liaised with nearly all of them in some way. We’ve partnered with most of the big players and we’ve seen the better small players be gobbled up, leaving little real choice. Even we’ve struggled to find a way forward in recent years. But not anymore. Gone are the days of waiting in a phone queue for 40 minutes while your website is inoperable. Gone are the days of receiving an email 2, 3, 4 days (two weeks!) later to your technical support ticket. Gone is the slow, over-priced hosting wrapped up with value-adds and add-ons you don’t need or use.

 

Slow hosting will kill your business. Here’s how:

1. Google likes speed:

If you’re not on search engines your nowhere. And search engines rely heavily on speed to rank websites. The time it takes to reach your webserver is the time it takes to see your google listing go down, down, down. If your hosting is slow, expect Google to rank you accordingly.

2. Prospects and customers won’t wait:

Your prospects won’t stick around. It’s brutal these days. Attention spans are getting less, patience is non-existence. The choice on the internet is abundant and people will not wait around.

79% of online shoppers say they won’t go back to a website if they’ve had trouble with load speed.

3. It’s part of your user’s experience

At it’s core, good user experience (UX) design is about creating a simple and memorable experience for your visitors. Speed equals a positive user experience:

  • Give visitors what they’re looking for;
  • Give visitors what they want fast;

So website load speed is your number one priority. People visiting your website are looking for something. Give it to them as quickly as possible.

As soon as your visitors are frustrated you’ve done something wrong. Nothing frustrates like a slow website.

Hard facts:

  • 47% of people expect your site to load in less than 2 seconds;
  • 40% will abandon it entirely if it takes longer than 3 seconds;

All stats courtesy of Kissmetrics.com

 

The solution

We’ve partnered with one the world’s fastest web hosting data centres. What’s more, they are tailored to serving Australian business. They get an A+ rating for speed. Their service is second to none with instant chat support and ticketed technical support answered immediately, 24/7.

Don’t take our word for it. Bitcatcha rated them number 1 also. And the list goes on…

We’re living in the future where people have access to information at the blink of an eye, and they’ve gotten accustomed to such speeds. Therefore, websites need to load in less than 2 seconds. Any longer than that and people will just get bored and swipe away, looking for a site that will respond with the speeds that they’re used to.

In other words, if your small business is running on slow Australian web hosting, you’re gonna lose customers and thousands of dollars in potential sales!

Site speed also plays a huge factor in search engine optimization. You can optimize the keywords all you want, but if your site is consistently slower than the competition, it will never pop up first in Google searches.

Until Australian web hosts get their stuff sorted, we going with SiteGround’s datacentre in Singapore. The optic fibre connection between Australia and Singapore means you get fastest connection speed then an existing datacentre in Sydney or Melbourne. True!

Quick Recommendation : 

For those of you too busy to read our entire article, here’s a summary; Australian web hosting fails to impress in terms of speed and value. You’re much better off hosting with our SiteGround datacentre in Singapore. Customers in Australia and around the entire region will get to enjoy your fast loading site. See how fast SiteGround is.