Our work
Environmental awareness
Great Forest, Victorian Central Highlands
Maintaining top-of-mind awareness for annual environmental days of celebration whilst also promoting the local wildlife and forest experiences around Melbourne
A continuing series of graphic and visual social tiles for Facebook, Instagram, Twitter and Pinterest that showcase national and international wildlife and environment days to raise awareness. Approximately 10 to 12 are uniquely produced each year to provide visual interest and education. In this case, the artwork celebrates 1) National Wattle Day, 2) World Wombat Day, and 3) International Day of Forests.
Purpose:
Social Media (Facebook, Instagram, Twitter, Pinterest)
Client:
Great Forest National Park Working Group
Skills and Tools:
Adobe Photoshop, Adobe Illustrator
Campaign Duration:
Ongoing
More information:
https://www.instagram.com/greatforestnp/
Everything’s beachy
Beachcomber Cafe, St Kilda
An opportunity to really utilize an established and powerful brand, drawing on the colours, themes and motifs to enhance the user’s visual experience
In order to integrate the established branding and colour scheme for Beachcomber Cafe we set about creating unique headers and footers for different pages throughout the website. We drew on existing motifs and themes that St Kilda beach is known for in order to create a sense of inclusion and fun.
Purpose:
Website enhancement and Branding
Client:
Beachcomber Cafe, St Kilda
Skills and Tools:
Adobe Illustrator
Campaign Duration:
September to November 2019
More information:
http://www.beachcombercafe.com.au/
Digital illustration
Zoos Victoria, Victorian Government, Community Groups
Fiftieth anniversaries don’t come around too often, nor does the opportunity to turn it into striking visual artistry
In March 2021, two special Victorian animal species celebrated a milestone as 50 years representing the state as its official faunal emblems. A special event at the zoo called for some special artistic treatment. What we produced were posters, banners, cake decorations as well as digital media headers and signatures.
Purpose:
Environmental (venue) theming, merchandise, cake decoration, digital communications, social media
Client(s):
Zoos Victoria, State Government of Victoria, Department of Land, Water and Planning, Environmental Groups (Leadbeater’s Possum and Helmeted Honeyeater)
Skills and Tools:
Adobe Illustrator, Adobe Photoshop
Campaign Duration:
February to March 2021
More information:
https://www.facebook.com/media/set/?vanity=LeadbeatersPoss&set=a.4212351115450549http://www.beachcombercafe.com.au/
Regional tourism
Sydney-Melbourne Touring Inc.
Social media video teasers to encourage domestic and international tourism to regional parts of Victoria and New South Wales
An ongoing strategy to provide key partners of Visit Victoria’s regional tourism division, ‘Sydney-Melbourne Touring’ led to a series of engaging, insightful and fun videos to promote across all utilized social media channels, including Facebook, Instagram and Pinterest. Additional paid promotional targeting ensured optimal impact and click-through back to both the primary promotional and booking website along with partners’ online channels. Here, we showcase videos produced for the Paddlesteamer Emmylou at Echuca, Britz Campervans and Maui Motorhomes.
Purpose:
Targeting Social Media Messaging and Clickthroughs
Client:
Visit Victoria, Sydney-Melbourne Touring, P.S. Emmylou, Tourism Holdings Ltd, Britz, Maui
Skills and Tools:
Adobe Premiere Pro, Adobe Audition, Adobe Illustrator, Adobe Photoshop
Campaign Duration:
November 2017 to December 2019
More information:
https://www.facebook.com/SydneyMelbourneTouring/videos/
Photoshop retouching: making those pies presentable
Nanna’s Pies needed a packaging make over.
The whole range of Nanna’s fruit pies, tarts and danishes needed the packaging redone with collaboration between stylists, photographers, designers and a range of other stakeholders. The crust was crisp, the fruit plump and the props looked real thanks to our magic.
Product packaging is a fine art and making those products look just right is paramount. We were able to work with the design and production team to provide all retouching on the product photography.
Purpose:
Photoshop retouching
Client(s):
Patties, Nanna’s
Skills and Tools:
Adobe Illustrator, Adobe Photoshop
Campaign Duration:
February to May 2014
More information:
http://pattiesbrands.com.au/nannas/nanna-s-sweets/products
Pasta Bellissimo
Il Pom needed a brand boost.
The restaurant, while serving wonderful, fresh Italian food with a warm vibe, needed a social media promotional boost to generate more bookings and bring people to dine while Fed Square was undergoing a facelift and the Metro Tunnel project was under way.
A cute but cleverly crafted campaign utilizing the power of Pinterest to increase social media visibility and ulimately website views by 3500% over a period of a month. This translated into around 17% more bookings over a three month period. We ensured copyright was not being infringed and then created a whole strong brand identity around a grainy, timeless black and white series of mid-20th century images. This brand campaign then was able to spill into in-restaurant materials and posters to round out the exercise and give a more genuine Italian warmth to the customer experience.
Purpose:
Branding, sales, bookings
Client(s):
Il Pom Italian Restaurant, Fed Square
Skills and Tools:
Adobe Illustrator, Adobe Photoshop
Campaign Duration:
March to September 2019
More information:
N/A
Bunjil, the creator
Bunjil the wedge-tailed eagle needed some magic.
The wedge-tailed holds a special place in the creation stories of first nations people.
Through some photographic and photoshop magic we were able to give Bunjil and ethereal, other-worldly look and status, cleverly utlizing cloud and sun elements to complete the task.
Purpose:
Photoshop retouching
Client(s):
The Wilderness Society, Great Forest Working Group
Skills and Tools:
Adobe Photoshop
Campaign Duration:
August 2018
More information:
N/A
